Chaos Magnet

Now the question is, once

Now the question is, once print-on-demand really comes into its own and anybody can write their own book, will the ability to mount an effective ad campaign replace the ability to write a good book? Just remember what we used to day about the web: "The great thing about the web is that anybody can have their own site. The bad thing about the web is that anybody can have their own site."

(And another note, on the economics of print-on-demand ...)