July 21, 2003

My wife gets quite aggravated

My wife gets quite aggravated over those popups and ads that look like system error messages. You know the ones, telling you your system isn't optimized, or you have a message waiting. Finally someone's filed suit against Doubleclick, the advertising network on which these ads run. Not sure how this is going to fly. First of all, they want to make it a class-action suit, with damages of $500 per person and $5.00 per incident for anyone who's encountered these ads. Well, that's just about all of us, methinks, but it'd be difficult to prove. Second, did Doubleclick actually create the banners, or just run them?

I'll be happy if the court simply agrees to force Doubleclick to stop running the darn things, but the real gold here is if they can get Doubleclick to stop tracking what pages users view.

But that's a whole different ballgame.

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Posted by roadnick at July 21, 2003 09:50 AM | TrackBack

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