Chaos Magnet

Even more pricing confusion

As if trying to figure out where to buy a book based on online and offline discuounds weren't confusing enough, Borders wants to take prices off books so the retailers can decide what they're worth.

It almost sounds good, when they talk about the ability to lower prices on new authors and such, and the ability to reverse buyer's tendency to buy books only on sale. Then you realize that it also means that retailers in without much competition can raise prices above their already ridiculous level.